A structured thinking environment for founders

Rigorous thinking.
Structured lift.

FounderKite coaches you through the hard questions — business model, defensibility, market truth, commercial viability. Not a slide generator. A demanding thinking partner.

AI can build you a deck in two minutes. That's exactly the problem.

Speed without substance is how founders burn months chasing funding with a pitch that looks polished and says nothing. The real work isn't formatting slides. It's knowing what belongs on them.

40–80 hrs
Average time founders spend crafting a pitch deck by hand
2 min
Time AI tools take to generate a deck nobody funds
How it works

Four stages of structured thinking. One sharp outcome.

01

Articulate your venture

Start with your idea in plain language. FounderKite responds with the precise, demanding questions a rigorous advisor would ask. Who has this problem? How do they solve it today? What changes if you win?

02

Stress-test your assumptions

Market sizing, competitive landscape, timing. Every claim examined. Every assumption challenged. FounderKite pushes back until your reasoning holds.

03

Build the business case

Revenue model, go-to-market, unit economics, defensibility. Iterated and refined until the logic is commercially sound.

04

Export with confidence

Pitch deck, one-pager, or executive summary. The output reflects genuine strategic thinking — not a template someone filled in.

The difference
Deck generators FounderKite
Approach Answer 9 questions, get slides Iterative coaching over multiple rounds
Output A template with your words in it A business case you actually believe in
Market sizing Auto-generated from search results Challenged, validated, defensible
Feedback None, or a score Direct, precise, supportive pushback
Time 2 minutes 2 hours of real thinking, then a deck

Your venture deserves more
than a template.

FounderKite is for founders who understand that the quality of their thinking determines everything that follows.

About
Elisabeth Ling

Elisabeth Ling

I'm Elisabeth Ling, a strategic product advisor with more than two decades of experience building and scaling technology products across Europe and the US. I've worked closely with founders, CEOs and product leaders to shape strategies that drive real commercial outcomes — not just compelling narratives.

FounderKite is an extension of that work. Over the years, I've seen how often first-time founders are encouraged to move quickly before they've clarified their business model, positioning, and economic logic. This platform brings the same structured, demanding thinking I use in boardrooms into a focused environment designed for builders at the start of their journey.

I believe that increasingly, everyone will become a builder. But building something serious requires clarity, discipline and intellectual honesty.

If this resonates, join the waitlist to be among the first to experience FounderKite. You can also follow my work and thinking on LinkedIn.

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